Throughout her 35 year career in communications for the professional services sector, Viv Hardy has obtained extensive expertise in the areas of strategic corporate and community public relations, integrated marketing communications planning, initial public offer publicity, corporate report writing, annual results reporting and investor relations.
A former senior advisor to Federal Cabinet Ministers in several portfolios, Viv was the first woman to head a large Federal Government public affairs unit and to be appointed as a Director of Price Waterhouse in Australia.
After a distinguished career in Price Waterhouse, Viv has acted as an external PR consulted to professional services firms for 16 years.
Viv has been extensively involved in the management of contemporary social and economic issues, ranging from corporations law and tax reform, workers compensation, superannuation, private health insurance, capital gains tax roll-over relief, through to changes in the financial reporting regime and corporate governance.
Viv possesses an innate capability for strategic and innovative thinking. It is these qualities, alongside her pragmatism and extensive experience in communications and public relations that have positioned her at the forefront of the industry.